BLOGS FOR BUSINESS

Are you the communicating type? A blog can blast you to social media stardom

BLOGS are omnipresent, and are used by journalists, hobbyists, enthusiasts, authors – almost anyone who wants their voice to be heard, for whatever reason.

Blogs for business are part of the mix, and they can help search engine optimisation because the Googles, Bings and Yahoos of this world love all that lovely fresh content.

Blogging is picking up momentum as organisations start to realise its potential benefits, in terms of enhanced search engine optimisation, profile-raising and, not least, its ability to portray the author as an expert in their particular field.

Definition: A blog is a web page made up of generally short, regularly updated posts arranged chronologically. The word comes from the term “weblog”, first coined in 1997, and it is reckoned there are more than 100million blogs worldwide now.

Blogs can be:

PERSONAL: Like the name says, personal updates, possibly some opinion or links to other material.

BUSINESS: A tool for interacting with clients/customers (and sometimes employees) to share information such as knowledge or expertise. They constitute a potent method to build website traffic, attract potential customers and communicate with a larger audience.

For smaller organisations, blogging is a cheap alternative to having a web presence. Updating is simpler and quicker than contacting a web designer or doing alterations yourself.

Blogs sometimes can be especially useful to professionals or consultants offering specialist services, as opposed to those selling products.

posting news about your organisation adds to the credibility factor

Blog all about it: posting news about your organisation adds to the credibility factor

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co