Blogs and social media

Reach for the sky: get your message out there … clearly

IT’S a bit like “good cop, bad cop”. IF a website is viewed as the place where an organisation does its “hard selling”, blogs and social media can be regarded as the softer side of transactional business.

The engagement with people using social media channels is much more personal than the traditional business/client relationship and so a more subtle approach is required.

Blogs can be used to add a fresh dimension to corporate offerings, providing an almost non-business feel to whatever topic is the subject matter. Furthermore, search engines absolutely love blogs because they contain fresh content, and that is good for website SEO.

Blogs can also be syndicated through RSS (Real Simple Syndication). Visitors can “subscribe” to them and receive regular updates delivered to their desktop. Unlike attempts to engage an audience through email, blogs cannot be blocked by filters. Audience engagement? It’s a bit of a no-brainer.

Social media performs a similar “off-page” function. Take Twitter as the example. Consider Google, Bing or Yahoo as search engines of companies but Twitter as a search engine of people’s minds. The subjects of Tweets and those sending and receiving them can be a rich source of business leads and inspiration for organisations who wish to maximise their public engagement.

WordMediaCo understand that many businesses frequently cannot devote the time or resources necessary to ensure website content, blogs and social media activities are constantly optimised, when a plethora of other demands vie for attention.

Read all about it: blog posts are a good way for companies to come across as authoritative

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Websites: our ethos

Lost in the mix: Times Square, New York

QUITE why organisations pay good money for websites and then skimp on the content is a mystery.

Frequently, words are not part of the service provided by website designers. When this occurs, the client panics and a hot potato is passed around the office until an employee gets landed with the job of “writing the website”. And that’s to a brief they were never party to.

No company can risk reputational damage courtesy of a website blighted by third-rate content.

At WordMediaCo, your company message comes first, then the design. The result is a professional outcome and a coherent message. Form follows function. Words lead the way.

At WordMediaCo, we provide corporate organisations with the highest quality content for new and existing websites – words that are credible, compelling, accurate, relevant, appropriate, engaging, consistent in tone and style, and free from errors in grammar, syntax and punctuation.

If the technical features on a corporate website are not matched or bettered by a compelling, consistent message, then credibility and reputation suffer. It is estimated that, when an organisation communicates or sells on the internet, 99 per cent of the time it is done by the written word.

So if your organisation wants to shine through the online mix, your website message needs to be couched in language that sparkles.

Compelling argument: words have the power to hold the attention of those visiting corporate websites

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Who we are

Building a reputation: make sure the foundations are solid and aim high

WE at WordMediaCo are professionals with an innate understanding of mass communication and media.

Unrivalled experience in engaging with large audiences in coherent and relevant terms underpins our service.

We can ensure that your company’s website, blog and social media activities support your business objectives. Our communications values are unashamedly rooted in traditional principles because we believe that, however diverse the media sphere becomes, integrity and an adherence to time-honoured standards will continue to shine through.

In a rapidly changing technological world, the means of communications may evolve but the message should not. Meaningful connections with clients, stakeholders or the public have to be established and nurtured. We know how to build a reputation … on solid foundations.

We are also acutely aware that many organisations do not have – or underestimate – the time, energy and resources required to establish and maintain a positive online presence that embraces website, blog and social media activities.

WordMediaCo provide a service that takes care of all of these key aspects, leaving the day-to-day running of the business uninterrupted.

keyboard, pen, document

Communication tools: your audience is ready and waiting to receive your message

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co