Testimonials

What others say about us

“WordMediaCo are ahead of the curve, when it comes to websites. They are providing a service that is unique – and vital. Furthermore, the integration of social media and PR has proved invaluable for us.”

Brian Gallacher, Managing Director, Pacific Building Ltd

 

“WordMediaCo are the kings of content.”

Jim Convey, LadderIT

 

“Our website needed a massive makeover to match a corporate rebranding. The website design and the content produced by WordMediaCo came together beautifully. The end results exceeded our expectations. By adding public relations and a Twitter-based social media strategy to the mix, we are now communicating more effectively with our clients, abroad and at home.”

Diane Irvine, CEO, Healthcareskills Training Ltd

 

“If it hadn’t been for WordMediaCo, our company would have had just another, so-so website with no coherent and engaging message and no logical information stream. Our business would not have benefitted.”

Ian Byers, CEO, Stravaigin coach tours

“Heard a lot about social media but not really sure what it’s all about or if it applies to your business? Want to know more about how social media can improve your company’s business performance but not sure where to start? Need some solid advice about what works and what doesn’t? Then the Beginners Social Media Class (half day) I attended, led by David Boyes of WordMediaCo, is a must for you. David delivered a very simple, well thought-out class which debunked urban myth and legend about this communication phenomenon.  IT IS APPLICABLE TO ALL TYPES OF BUSINESS. Best of all, he’s running more beginners’ classes as well as master classes.”

Phyllis Joyce, Pure Jenius

 

“We bought a website for our business and were shocked to discover we had to supply the word content ourselves. No one told us this would be the case. To be fair, we should have realised that the words on websites don’t fall from the sky – someone has to write them. Fortunately, WordMediaCo came to our rescue. Their expertise and experience meant we could have the website we always dreams about.”

Helen and Kevin Woods, owners, The Potting Shed

“WordMediaCo brought a badly needed focused dimension to our online offering, allowing us to better identify our target audiences and communicate more effectively with them. The experience they have in the fields of public relations, communications and social media are impressive indeed.”

Dawn Murray, CEO, Westend Aveda Ltd

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Case studies

Pacific Building Ltd

PACIFIC are a small company with a big-name client list. By big, we mean BIG. McDonald’s, KFC, JD Wetherspoon, Bupa and the Gleneagles Hotel are just some of the companies who enjoy a fruitful relationship with Pacific Building, who have just 30-odd employees. Pacific, like many small to medium-sized organisations, desperately wanted an enhanced brand profile and a presence in the media – mainstream and industry-specific.

Pacific were justified in wishing to highlight the fact they were “leaning into the big picture”. But they were typical of smaller companies, in that they did not have the time, know-how or resources to actively pursue a full-blown media campaign.

WordMediaCo initiated an integrated strategy that drew attention to Pacific’s achievements and their admirable ethos of ”respect, fairness, collaboration, quality and a right first time approach to everything we do”. Public relations, media engagement and a programme of vigorous social media activity were the foundations of WordMediaCo’s strategy to place Pacific in the spotlight as one of the success stories of Scottish, if not United Kingdom, construction during one of the worst economic downturns the world has seen.

Pacific managing director Brian Gallacher stated: “WordMediaCo’s huge experience, know-how and powerful contacts gave us the outcome we wanted. From website to public relations and social media, our company’s message is being conveyed to our target audiences in a consistent and integrated manner.”

HC Skills International Ltd

HC Skills, who provide renowned clinical training programmes for medical professionals in 30 countries, were in a conundrum or two.

First, like Pacific, they wanted an enhanced brand profile and deeper media involvement. Second, they had purchased a high-end, bespoke website that included a host of complex features but was devoid of content. Problem No1 involved the regulatory, data protection and confidentiality requirements that affect the flow of information both within and from the medical sector. Problem No2 was to write to a website structure already in place.

Vast media experience and a light touch were the key ingredients. WordMediaCo’s unmatched know-how in target audience engagement, even in a regime of strict controls, and and our ability to apply a consistent, professional tone in message delivery were the cornerstones of a strategy that allowed HC Skills International to achieve their objectives. A discreet social media outreach was also thrown into the mix.

WordMediaCo also helped HC Skills – who are based at the Golden Jubilee National Hospital in Clydebank and have a satellite office in Madrid – to cement a prestigious partnership with the Royal College of Surgeons and to explore new business relations with corporations the United States.

Hc Skills CEO Diane Irvine acknowledged: “Without WordMediaCo’s unmatched experience and their innate media understanding, we would not have had a successful outcome. Social media, about which, if I am honest, I was dubious, has also given us an edge in a business sector that is in large part reluctant to engage with new communications platforms.

“We are looking forward to continuing our partnership with WordMediaCo who will, no doubt, continue to come up with creative approaches for the benefit of our product portfolio. Reputation is everything for our company, and we know it is in safe hands with WordMediaCo.”

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

FAQs

Why should companies put so much store by a high quality internet offering?

Digital media is taking over from conventional forms of communication. It is fast becoming mainstream. According to the latest available research data, Twitter gained 100 million followers and Facebook 600 million in 2011 alone. Furthermore, smartphones that access the web are owned by 27 per cent of adults and 47 per cent of teenagers in the United Kingdom, according to Ofcom’s Communications Market Report. If companies are to shine in the crowd, their message has to be concise and well targeted.

I remain to be convinced. What’s your response?

Contact any of our delighted customers. They will give you an impartial opinion of our merits.

Are the words on a website really that important?

Statistical analysis has shown that the revenue of a company that sells goods or services on the internet can be cut by up to 50 per cent if just one spelling mistake is detected on a website. With internet sales in the UK alone running at £530 million per week, that’s a lot of revenue being put at risk. When there are underlying concerns among customers about fraud and safety, getting the basics right is essential.

What do you mean by “form should follow function”?

That your organisation’s message (the website content) is the most important ingredient and it should, therefore, inform the presentation and delivery of that message (the website design).

So are you saying that most websites are put together incorrectly?

Yes. A flawed concept results in a poor outcome. It’s like decorating a room in your home. You don’t buy unmeasured quantities of any available patterns of wallpaper and paint and then start lashing them on to walls and ceilings, hoping the result will somehow be acceptable – because it won’t. It’s a disaster in conception and execution. You should ponder the task first, visualise how the room blends with the rest of your home, then you work out colourways, themes and the types and amounts of materials you will require. Then you start.

Isn’t that a little simplistic?

Perhaps. But we believe our approach, while straightforward at first glance, is the definitive, professional way to deliver the right result every time.

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co