SOCIAL MEDIA TRAINING FOR BUSINESS

Don’t be anti-social media: businesses can benefit from Twitter in numerous ways

SOCIAL media is THE tool of the moment for business. Unfortunately, many are fearful of trying it, some are prejudiced against it and the minority muddle through with it.

The fact is that social media is an immensely powerful way of communicating in an intimate way with your target audience. Reputation can be enhanced, a public profile can be created and nurtured. For those involved in online commerce, sales can be improved.

Gone are the days when a company would purchase space in a sector-specific publication or mainstream newspaper for the insertion of an advertisement that would, generally, appear once.

Unless the message that was conveyed was particularly appealing or striking in appearance, the reaction (or lack of it) would be obvious in a very short period of time.

Social media allows companies to engage with their audience 24/7 in a way that has previously been impossible.

Twitter, Facebook, Google+, Pinterest, LinkedIn, Foursquare and other networks are a potential communications goldmine, if handled correctly.

At WordMediaCo, we place the emphasis on Twitter in the social media strategies we provide for for corporate organisations.

Why? Because Twitter is versatile and integrates easily with a wide range of other applications. It also has outsized media clout – much of the mainstream media now relies on Twitter for its stories and ideas, so if you can get noticed here, the payoff can be considerable.

Twitter’s key concept of the “Retweet”, which allows you to redistribute any Tweet you like to your own audience with a click of the mouse – and allows everyone else who sees it to do the same – gives it incredibly powerful virality.

We run intensive, content-rich courses that show organisations not just how to become active and effective in the social media “space” but how to avoid making mistakes that could cost them their reputation – and money.

In conjunction with legal professionals who are familiar with the latest social media developments and who are expert in the fields of data protection, employment law, rights and responsibilities, civil actions and criminal proceedings, our courses represent one of the most comprehensive and best value-for-money training packages available.

You will learn how to:

  • SET UP a Twitter business account
  • PROMOTE your business effectively
  • CROSS-PROMOTE promote your business across numerous platforms simultaneously
  • USE hashtags
  • UTILISE desktop clients as well as apps
  • ADOPT the tone and style appropriate to the stream
  • LINK blogs to the mix
  • BUILD a meaningful following

WordMediaCo courses equip organisations with the confidence and skills necessary for an optimum presence in the social media scene. If required, we can also provide bespoke consultations.

business meeting room

It’s always good to learn: training sheds light on social media techniques for business

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

BLOGS FOR BUSINESS

Are you the communicating type? A blog can blast you to social media stardom

BLOGS are omnipresent, and are used by journalists, hobbyists, enthusiasts, authors – almost anyone who wants their voice to be heard, for whatever reason.

Blogs for business are part of the mix, and they can help search engine optimisation because the Googles, Bings and Yahoos of this world love all that lovely fresh content.

Blogging is picking up momentum as organisations start to realise its potential benefits, in terms of enhanced search engine optimisation, profile-raising and, not least, its ability to portray the author as an expert in their particular field.

Definition: A blog is a web page made up of generally short, regularly updated posts arranged chronologically. The word comes from the term “weblog”, first coined in 1997, and it is reckoned there are more than 100million blogs worldwide now.

Blogs can be:

PERSONAL: Like the name says, personal updates, possibly some opinion or links to other material.

BUSINESS: A tool for interacting with clients/customers (and sometimes employees) to share information such as knowledge or expertise. They constitute a potent method to build website traffic, attract potential customers and communicate with a larger audience.

For smaller organisations, blogging is a cheap alternative to having a web presence. Updating is simpler and quicker than contacting a web designer or doing alterations yourself.

Blogs sometimes can be especially useful to professionals or consultants offering specialist services, as opposed to those selling products.

posting news about your organisation adds to the credibility factor

Blog all about it: posting news about your organisation adds to the credibility factor

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

SOCIAL MEDIA FOR BUSINESS

Watch the birdie: Twitter can help move you up the pecking order

WE believe Twitter holds the trump cards for businesses wishing to maximise their social media presence without devoting massive amounts of time to it. Knowing how to cut through the social “chatter” to reach audiences and how to drive traffic to your corporate website is the trick.

Social media is an immensely powerful way of communicating in an intimate way with your target audience. Reputation can be enhanced, a public profile can be created and nurtured. For those involved in online commerce, sales can be improved.

Gone are the days when a company would purchase space in a sector-specific publication or mainstream newspaper for the insertion of an advertisement that would, generally, appear once.

Unless the message that was conveyed was particularly appealing or striking in appearance, the reaction (or lack of it) would be obvious in a very short period of time.

Social media allows companies to engage with their audience 24/7 in a way that has previously been impossible.

Twitter, Facebook, Google+, Pinterest, LinkedIn, Foursquare and other networks are a potential communications goldmine, if handled correctly.

At WordMediaCo, we place the emphasis on Twitter in the social media strategies we provide for for corporate organisations.

Why? Because Twitter is versatile and integrates easily with a wide range of other applications. It also has outsized media clout – much of the mainstream media now relies on Twitter for its stories and ideas, so if you can get noticed here, the payoff can be considerable.

Twitter’s key concept of the “Retweet”, which allows you to redistribute any Tweet you like to your own audience with a click of the mouse – and allows everyone else who sees it to do the same – gives it incredibly powerful virality.

Twitter is also a winner in terms of time-management. Because of the 140-character limit and the principle of leading the reader to a related – and larger – piece of information, messages can be put together and sent quickly.

Remember, every time you Tweet, your organisation’s name and logo appear on the Twitter timeline, like a little advert, promoting you and your services.

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

PUBLIC RELATIONS

newspapers

Read all about it: even in the digital age, the mainstream media remains the holy grail of publicity

PR remains a critical part of the brand-promotion mix, even though the days are gone when it and advertising were the only channels through which to send your organisations’s message.

If the story you wish to relate is strong enough, it may deserve a wider audience than just that afforded by social media, websites and blog posts.

WordMediaCo have impressive experience of mass communication and an innate understanding of the media. In short, we know what to write, how to write it and how to target it correctly.

We get results by ensuring that you engage with your target audience through the relevant media and by fielding inquiries on your behalf.

Furthermore, high-end photography and video can be added to create a compelling communication package that will enhance your story.

Finally, dovetailing PR with social media and back links to websites takes your campaign to a new level, on which every related media stream plays its part to maximise the message.

WordMediaCo have the creativity, energy and proactive thinking to deliver clear results for our clients’ business. Through established relationships with news organisations, we have the ability to position organisations where they wish to be, whether that’s mainstream or sector-specific media.

 

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

ONLINE CONTENT

website development sketch

Website development: features and functionality matter but content is king

AS our name suggests, we believe in the power of words. Words can enhance or damage, communicate or confuse. Being able to use the right words in any given situation imparts credibility.

Words are key in the communications revolution that is currently unfolding – primarily in websites but also in social media. The internet is the public domain, websites and social media platforms are forms of publishing. If companies and other organisations are to maximise their presence in the digital domain, they need to harness the power of words.

This principle is more important than ever, as we start to witness Google’s new search engine optimisation model which will no longer rely as heavily on keyword chicanery and meta data manipulation. Instead, the emphasis is going to be on content – and fresh, organic content at that.

Organisations who are in the habit of putting a pile of keywords at the bottom of web pages and in their meta keywords tags in order to keep them at the top of the Google rankings are in for a nasty surprise.

Google wants relevance, quality and a good user experience. Make your content relevant and do the best you can to make it useful for a user. Keywords should be naturally placed in your content, not forced.

This, of course, should suit organisations who value their reputation and realise that damage can be inflicted on their image if the information they disseminate online is flawed.

WordMediaCo provide the highest quality content for new and existing websites, for blogs, for social media activities and for public relations campaigns. All our material is prepared by professionals with an innate understanding of the media and experience of mass communication.

We ensure that corporate organisations present themselves professionally, appropriately and in a way that enhances their image and reputation by giving them credibility through words that are correct, relevant, compelling, engaging and consistent in tone and style. Credibility is the business.

For example, do you know when to imply or to infer? What’s the difference between licence and license, or practice and practise? How about subordinate clauses or breathless adverbial beginnings to sentences? Prepositions? Errant apostrophes? Possessives – singular and plural? How do you feel about the word enormity? Most people think its definition is related to size or scale – it isn’t. Did you notice the use of the word “its”, as opposed to “it’s”  in the previous sentence? Third person objectivity? The royal “we”?

All of the above can make or break reputations when you publish material, either on paper or electronically. The name of the game is attention to detail, a feel for language and communications experience. If you’ve got it, flaunt it. If not, be extremely careful. And remember the time-honoured journalistic maxim: if in doubt, leave out.

If you’re in charge of your organisation’s online presence, you will know all of this, of course – and a whole lot more. Semantics will be among the things that keep you awake at night. If not, are you the right choice for one of the most important jobs of the modern era?

easyjet aircraft wing

Don’t wing it: if you are not comfortable with words, you could be heading straight into some turbulence

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Social media

It’s a social thing … target your audience

SOCIAL media is THE tool of the moment for business. Unfortunately, many are fearful of trying it, some are prejudiced against it and the minority muddle through with it.

The fact is that social media is an immensely powerful way of communicating in an intimate way with your target audience. Reputation can be enhanced, a public profile can be created and nurtured. For those involved in online commerce, sales can be improved.

Gone are the days when a company would purchase space in a sector-specific publication or mainstream newspaper for the insertion of an advertisement that would, generally, appear once.

Unless the message that was conveyed was particularly appealing or striking in appearance, the reaction (or lack of it) would be obvious in a very short period of time.

Social media allows companies to engage with their audience 24/7 in a way that has previously been impossible.

Twitter, Facebook, Google+, Pinterest, LinkedIn, Foursquare and other networks are a potential communications goldmine, if handled correctly.

At WordMediaCo, we place the emphasis on Twitter in the social media strategies we provide for for corporate organisations.

Why? Because, despite its 140-character limit, Twitter is versatile and integrates easily with a wide range of other applications. It also has outsized media clout – much of the mainstream media now relies on Twitter for its stories and ideas, so if you can get noticed here, the payoff can be considerable.

Twitter’s key concept of the “Retweet”, which allows you to redistribute any Tweet you like to your own audience with a click of the mouse – and allows everyone else who sees it to do the same – gives it incredibly powerful virality.

Short and Tweet: much of the mainstream media relies on Twitter for news

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co