SOCIAL MEDIA FOR BUSINESS

Watch the birdie: Twitter can help move you up the pecking order

WE believe Twitter holds the trump cards for businesses wishing to maximise their social media presence without devoting massive amounts of time to it. Knowing how to cut through the social “chatter” to reach audiences and how to drive traffic to your corporate website is the trick.

Social media is an immensely powerful way of communicating in an intimate way with your target audience. Reputation can be enhanced, a public profile can be created and nurtured. For those involved in online commerce, sales can be improved.

Gone are the days when a company would purchase space in a sector-specific publication or mainstream newspaper for the insertion of an advertisement that would, generally, appear once.

Unless the message that was conveyed was particularly appealing or striking in appearance, the reaction (or lack of it) would be obvious in a very short period of time.

Social media allows companies to engage with their audience 24/7 in a way that has previously been impossible.

Twitter, Facebook, Google+, Pinterest, LinkedIn, Foursquare and other networks are a potential communications goldmine, if handled correctly.

At WordMediaCo, we place the emphasis on Twitter in the social media strategies we provide for for corporate organisations.

Why? Because Twitter is versatile and integrates easily with a wide range of other applications. It also has outsized media clout – much of the mainstream media now relies on Twitter for its stories and ideas, so if you can get noticed here, the payoff can be considerable.

Twitter’s key concept of the “Retweet”, which allows you to redistribute any Tweet you like to your own audience with a click of the mouse – and allows everyone else who sees it to do the same – gives it incredibly powerful virality.

Twitter is also a winner in terms of time-management. Because of the 140-character limit and the principle of leading the reader to a related – and larger – piece of information, messages can be put together and sent quickly.

Remember, every time you Tweet, your organisation’s name and logo appear on the Twitter timeline, like a little advert, promoting you and your services.

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co