Don’t be anti-social media: businesses can benefit from Twitter in numerous ways

SOCIAL media is THE tool of the moment for business. Unfortunately, many are fearful of trying it, some are prejudiced against it and the minority muddle through with it.

The fact is that social media is an immensely powerful way of communicating in an intimate way with your target audience. Reputation can be enhanced, a public profile can be created and nurtured. For those involved in online commerce, sales can be improved.

Gone are the days when a company would purchase space in a sector-specific publication or mainstream newspaper for the insertion of an advertisement that would, generally, appear once.

Unless the message that was conveyed was particularly appealing or striking in appearance, the reaction (or lack of it) would be obvious in a very short period of time.

Social media allows companies to engage with their audience 24/7 in a way that has previously been impossible.

Twitter, Facebook, Google+, Pinterest, LinkedIn, Foursquare and other networks are a potential communications goldmine, if handled correctly.

At WordMediaCo, we place the emphasis on Twitter in the social media strategies we provide for for corporate organisations.

Why? Because Twitter is versatile and integrates easily with a wide range of other applications. It also has outsized media clout – much of the mainstream media now relies on Twitter for its stories and ideas, so if you can get noticed here, the payoff can be considerable.

Twitter’s key concept of the “Retweet”, which allows you to redistribute any Tweet you like to your own audience with a click of the mouse – and allows everyone else who sees it to do the same – gives it incredibly powerful virality.

We run intensive, content-rich courses that show organisations not just how to become active and effective in the social media “space” but how to avoid making mistakes that could cost them their reputation – and money.

In conjunction with legal professionals who are familiar with the latest social media developments and who are expert in the fields of data protection, employment law, rights and responsibilities, civil actions and criminal proceedings, our courses represent one of the most comprehensive and best value-for-money training packages available.

You will learn how to:

  • SET UP a Twitter business account
  • PROMOTE your business effectively
  • CROSS-PROMOTE promote your business across numerous platforms simultaneously
  • USE hashtags
  • UTILISE desktop clients as well as apps
  • ADOPT the tone and style appropriate to the stream
  • LINK blogs to the mix
  • BUILD a meaningful following

WordMediaCo courses equip organisations with the confidence and skills necessary for an optimum presence in the social media scene. If required, we can also provide bespoke consultations.

business meeting room

It’s always good to learn: training sheds light on social media techniques for business

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: