How to create a Facebook Page and why

By DAVID BOYES

FACEBOOK business pages can be a useful tool to aid corporate profile-building but many organisations remain confused about how to create a Business Page and why.

Many companies are making the mistake of promoting themselves through Facebook profiles (personal accounts), either deliberately or by mistake.

In the former case, they are aware of Business Pages but have opted not to establish one for any number of reasons. In the latter case, they just don’t know Business Pages exist and that they are fundamentally different from personal profiles.

Facebook logo, blue background, white "F"Whatever the reason, there is a danger that a company’s Facebook activity could come to an abrupt halt if they fail to follow the rules of this particular social media game.

It has been widely reported that Facebook have started scrutinising accounts and are deactivating businesses that are not adhering to protocol.

In this blog post, we will look at the principles of Facebook Business, or Fan, Pages and how they can be used to best effect.

[Read more...]
©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Create a website that works – eight key ingredients

Hand draws with chalk on chalkboard, website layout, design, words stating "slider", "text", create a website tha works: eight key ingredients

The best-laid plans: make sure you have a clear idea before embarking on the design process
 
By DAVID BOYES

HOW to create a business website that WORKS is a tough trick to pull off.

The problem is that many organisations make a mess of website content and they become blinded by over-fussy functionality.

Whether it’s an all-singing, all-dancing e-commerce mega-production or a simple brochure design, [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Seven Twitter tips for business

Man with megaphone standing on chair in street shouting. Twitter. Social media. Business. Blog.

Big noise: Twitter can amplify the impact of blog posts better than Facebook or LinkedIn

By DAVID BOYES

TWITTER has the power to supercharge corporate message delivery in ways that other social media platforms just cannot match.

Yet many businesses use it only sparingly or not at all – a behavioural trait I put down to three factors: prejudice, a preoccupation with the over-hyped pulling power of its “big brother” Facebook and a desire to “lean into” LinkedIn’s “credibility” limelight.

Anti-Twitter sentiment frequently runs deeper than just the widespread dislike of the 140-character restriction on message size. Twitter is regularly criticised for being “boring”, “irrelevant”, “banal” or “not for business”.

Granted, Facebook is the “big beast” of social media, with more than a billion [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Can you pin cash to your bottom line?

Yellow pin on green wall, Pinterest business strategy

By DAVID BOYES

PINTEREST is attracting increasing interest in the United Kingdom in the wake of its barn-storming success in the United States, where it is fast becoming a “must-have” component in social media marketing strategies.

So should all businesses pin their hopes on this photograph-sharing platform that has the ability to visually showcase your brand and communicate messages about your company?

The answer to this Pinterest business strategy question is yes and no.

Organisations selling products that are eye-catching or who operate in niche or special-interest markets are the ones that stand to gain the most from this new medium, it would appear.

However, companies selling services, such as consultancies, will, in my opinion, struggle to reap any [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Social media: don’t publish and be damned

By DAVID BOYES

EVERY time I am introduced to an organisation that is seeking help in establishing a social media presence, I am tempted to say: “Have I got news for you.”

And then: “Do you realise that as soon as you begin reaching out to your target audience and beyond through social interaction – whether that’s by way of a blog, a Twitter account or through Facebook or LinkedIn – you have started a publishing business? As such, you need to understand the rules of engagement, the legalities, deadlines, the ability to listen, respond or react, sometimes at lightning pace, across numerous platforms simultaneously, in order to protect your reputation or capitalise on a business opportunity.”

I put my hands up now. I have never been brave enough to put it so bluntly. Putting a potential client on the defensive is never a good idea. But I always impress on them that my experience as a journalist will keep them out of harm’s way on the social media stage. [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

How to declutter with Twitter lists

By DAVID BOYES

TWITTER has more beneficial use for business than any other social media stream – of that I am convinced. Yet why are so many corporate players dismissive of the micro-blogging platform?

The list of criticisms seems to topped by “it’s boring” or “irrelevant” or “trivial”, which are knee-jerk reactions, rather than ones based on a clear understanding of what benefits can be harvested. The other big problem is the perception that Twitter is cacophony through which nothing will cut.

None of this is true, of course. Businesses who display this level of prejudice against Twitter – and who are turning their backs on a potential audience of 200million-plus – are generally displaying the symptoms of lack-of-knowledge syndrome.

So, with that in mind, I have prepared a how-to guide to just one of the techniques that can help organisations cut through the “noise”, engage with their target audience and maybe think about compiling a list of things they actually like about Twitter, so they can spread the word to others with new-found zeal, based on new-found knowledge.

Twitter has a number of features waiting to be discovered by the curious, or by those who aren’t preoccupied by the day-to-day demands of business. One of them is called lists, and it is a useful, decluttering tool, making it well suited to organisations who need to maximise the return [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Deliver more Twitter punch

Twitter can add punch like a boxer

Be a big-hitter: corporate messages on Twitter can now carry more impact

By DAVID BOYES
 

TWITTER has recently introduced changes that give users – primarily businesses – the ability to add more punch to their corporate message.

For those with a bit of ring craft and a desire to score some new points with their target audience, now is the time to act because these new features are going to be forced on all account holders in the near future.

This short guide covers the changes that matter and what they mean for organisations who use the micro-blogging platform in their social media marketing mix.

The latest developments – introduced last month – concern Twitter account profiles. The new features allow users to portray themselves or their organisations in a more visual way, making it possible for them to create something resembling a welcome page for new and existing customers.

The most significant alteration is the addition of a header image to complement the previously existing user photo. Bearing in mind the old saying that a picture is worth a thousand words, this is good news (especially in light of Twitter’s 140-character limit) for those who wish to punch their weight in the social media ring.

[Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Inspirational film for business leaders

THOUGHT-PROVOKING, challenging and beautifully lit, this film contrasts an unrewarding  existence in business – as riches and opportunity are blindly pursued at the expense of huge amounts of energy – to that of a life based on a philosophical and holistic approach.

The word “love” is used in a context that will not be familiar to most people. Courageous or cringe-making? Your choice.

ON WISDOM from Nic Askew on Vimeo.

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

In the beginning, there is the word …

AS our name suggests, we believe in the power of words. Words can enhance or damage, communicate or confuse. Being able to use the right words in any given situation imparts credibility.

Words are key in the communications revolution that is currently unfolding – primarily on websites but also in social media. The internet is the public domain, websites and social media platforms are forms of publishing. If companies and other organisations are to maximise their presence in the digital domain, they need to harness the power of words.

WordMediaCo provide media consultancy services to corporate clients. Whether it’s public relations, website content, social media strategies or blogs, we nurture and protect hard-won reputations through concise, compelling communication.

Words are becoming more important than ever, as we start to witness Google’s new search engine optimisation model which will no longer rely as heavily on keyword chicanery and meta data manipulation. Instead, the emphasis is going to be on content – and fresh, organic content at that.

Organisations who are in the habit of putting a pile of keywords at the bottom of web pages and in their meta keywords tags in order to keep them at the top of the Google rankings are in for a nasty surprise.

Google wants relevance, quality and a good user experience. Make your content relevant and do the best you can to make it useful for a user. Keywords should be naturally placed in your content, not forced.

Organisations who value their reputation must realise that damage can be inflicted on their image if the information they disseminate online won’t cut the mustard. They also have to realise that social media activities and blogs are a key part of the mix, enhancing their Google ranking. Time, energy and other resources will have to be drawn upon to ensure that a prized brand identity is protected or enhanced and that the corporate message behind it continues to be fresh, vibrant and relevant.

WordMediaCo provide the highest quality content for new and existing websites, for blogs, for social media activities and for public relations campaigns. All our material is prepared by professionals with an innate understanding of the media and experience of mass communication.

We ensure that corporate organisations present themselves professionally, appropriately and in a way that enhances their image and reputation by giving them credibility through words that are relevant, compelling, engaging and consistent in tone and style. Credibility is the business.

See the light: if you want the power to shine through, your message has to be clear

 

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Testimonials

What others say about us

“WordMediaCo are ahead of the curve, when it comes to websites. They are providing a service that is unique – and vital. Furthermore, the integration of social media and PR has proved invaluable for us.”

Brian Gallacher, Managing Director, Pacific Building Ltd

 

“WordMediaCo are the kings of content.”

Jim Convey, LadderIT

 

“Our website needed a massive makeover to match a corporate rebranding. The website design and the content produced by WordMediaCo came together beautifully. The end results exceeded our expectations. By adding public relations and a Twitter-based social media strategy to the mix, we are now communicating more effectively with our clients, abroad and at home.”

Diane Irvine, CEO, Healthcareskills Training Ltd

 

“If it hadn’t been for WordMediaCo, our company would have had just another, so-so website with no coherent and engaging message and no logical information stream. Our business would not have benefitted.”

Ian Byers, CEO, Stravaigin coach tours

“Heard a lot about social media but not really sure what it’s all about or if it applies to your business? Want to know more about how social media can improve your company’s business performance but not sure where to start? Need some solid advice about what works and what doesn’t? Then the Beginners Social Media Class (half day) I attended, led by David Boyes of WordMediaCo, is a must for you. David delivered a very simple, well thought-out class which debunked urban myth and legend about this communication phenomenon.  IT IS APPLICABLE TO ALL TYPES OF BUSINESS. Best of all, he’s running more beginners’ classes as well as master classes.”

Phyllis Joyce, Pure Jenius

 

“We bought a website for our business and were shocked to discover we had to supply the word content ourselves. No one told us this would be the case. To be fair, we should have realised that the words on websites don’t fall from the sky – someone has to write them. Fortunately, WordMediaCo came to our rescue. Their expertise and experience meant we could have the website we always dreams about.”

Helen and Kevin Woods, owners, The Potting Shed

“WordMediaCo brought a badly needed focused dimension to our online offering, allowing us to better identify our target audiences and communicate more effectively with them. The experience they have in the fields of public relations, communications and social media are impressive indeed.”

Dawn Murray, CEO, Westend Aveda Ltd

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co