FACEBOOK business pages can be a useful tool to aid corporate profile-building but many organisations remain confused about how to create a Business Page and why.
Many companies are making the mistake of promoting themselves through Facebook profiles (personal accounts), either deliberately or by mistake.
In the former case, they are aware of Business Pages but have opted not to establish one for any number of reasons. In the latter case, they just don’t know Business Pages exist and that they are fundamentally different from personal profiles.
Whatever the reason, there is a danger that a company’s Facebook activity could come to an abrupt halt if they fail to follow the rules of this particular social media game.
It has been widely reported that Facebook have started scrutinising accounts and are deactivating businesses that are not adhering to protocol.
In this blog post, we will look at the principles of Facebook Business, or Fan, Pages and how they can be used to best effect.