Seven Twitter tips for business

Man with megaphone standing on chair in street shouting. Twitter. Social media. Business. Blog.

Big noise: Twitter can amplify the impact of blog posts better than Facebook or LinkedIn

By DAVID BOYES

TWITTER has the power to supercharge corporate message delivery in ways that other social media platforms just cannot match.

Yet many businesses use it only sparingly or not at all – a behavioural trait I put down to three factors: prejudice, a preoccupation with the over-hyped pulling power of its “big brother” Facebook and a desire to “lean into” LinkedIn’s “credibility” limelight.

Anti-Twitter sentiment frequently runs deeper than just the widespread dislike of the 140-character restriction on message size. Twitter is regularly criticised for being “boring”, “irrelevant”, “banal” or “not for business”.

Granted, Facebook is the “big beast” of social media, with more than a billion [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Can you pin cash to your bottom line?

Yellow pin on green wall, Pinterest business strategy

By DAVID BOYES

PINTEREST is attracting increasing interest in the United Kingdom in the wake of its barn-storming success in the United States, where it is fast becoming a “must-have” component in social media marketing strategies.

So should all businesses pin their hopes on this photograph-sharing platform that has the ability to visually showcase your brand and communicate messages about your company?

The answer to this Pinterest business strategy question is yes and no.

Organisations selling products that are eye-catching or who operate in niche or special-interest markets are the ones that stand to gain the most from this new medium, it would appear.

However, companies selling services, such as consultancies, will, in my opinion, struggle to reap any [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Social media: don’t publish and be damned

By DAVID BOYES

EVERY time I am introduced to an organisation that is seeking help in establishing a social media presence, I am tempted to say: “Have I got news for you.”

And then: “Do you realise that as soon as you begin reaching out to your target audience and beyond through social interaction – whether that’s by way of a blog, a Twitter account or through Facebook or LinkedIn – you have started a publishing business? As such, you need to understand the rules of engagement, the legalities, deadlines, the ability to listen, respond or react, sometimes at lightning pace, across numerous platforms simultaneously, in order to protect your reputation or capitalise on a business opportunity.”

I put my hands up now. I have never been brave enough to put it so bluntly. Putting a potential client on the defensive is never a good idea. But I always impress on them that my experience as a journalist will keep them out of harm’s way on the social media stage. [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

How to declutter with Twitter lists

By DAVID BOYES

TWITTER has more beneficial use for business than any other social media stream – of that I am convinced. Yet why are so many corporate players dismissive of the micro-blogging platform?

The list of criticisms seems to topped by “it’s boring” or “irrelevant” or “trivial”, which are knee-jerk reactions, rather than ones based on a clear understanding of what benefits can be harvested. The other big problem is the perception that Twitter is cacophony through which nothing will cut.

None of this is true, of course. Businesses who display this level of prejudice against Twitter – and who are turning their backs on a potential audience of 200million-plus – are generally displaying the symptoms of lack-of-knowledge syndrome.

So, with that in mind, I have prepared a how-to guide to just one of the techniques that can help organisations cut through the “noise”, engage with their target audience and maybe think about compiling a list of things they actually like about Twitter, so they can spread the word to others with new-found zeal, based on new-found knowledge.

Twitter has a number of features waiting to be discovered by the curious, or by those who aren’t preoccupied by the day-to-day demands of business. One of them is called lists, and it is a useful, decluttering tool, making it well suited to organisations who need to maximise the return [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Inspirational film for business leaders

THOUGHT-PROVOKING, challenging and beautifully lit, this film contrasts an unrewarding  existence in business – as riches and opportunity are blindly pursued at the expense of huge amounts of energy – to that of a life based on a philosophical and holistic approach.

The word “love” is used in a context that will not be familiar to most people. Courageous or cringe-making? Your choice.

ON WISDOM from Nic Askew on Vimeo.

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Communications ‘critical’ at NHS 24

Blind spot: NHS 24

By DAVID BOYES

HERE’S something that gets my goat in a big way: Organisations who purport to embrace the modern advantages of social media but continue to live in the past.

Broadly, I refer to bodies who fail spectacularly to grasp the concept that Twitter, Facebook, et al, are means of communication and are, therefore, “live” 24 hours a day. The key is in the words “social” and “media”, the latter being the more important of the two.

Specifically, I refer to NHS 24, which, for the uninitiated, is an “online and telephone-based health information and self-care service”. In plain language, it is who you call if you are in need of medical help outside of “normal” hours.

Now, my gripe is not with NHS 24 generally and its fine frontline medical professionals. It relates to its management – in particular its communications management.

As I regularly state, like a stuck CD, to those in my circle of influence, social media is a form of publishing. This principle is not overly important for those using the likes of Twitter for personal use but it is extremely so for businesses and large bodies who employ [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co