By DAVID BOYES
WHEN the United States of America sneezes, the rest of the world catches a cold, goes the time-honoured saying. Yet, on the British side of the Atlantic, it would appear that, in one aspect of modern business life at least, preventative medicine has been taken by the bucketload, when it comes to social media marketing.
The reticence in some commercial quarters to wholeheartedly embrace the social media dimension is something of a mystery. But there must be a reason because everything in life is explainable.
The affliction that prevents small to medium sized enterprises delving into the most exciting and potentially beneficial realm of the current age must have its roots somewhere. Is it ignorance? Doubtful. Is it fear? Perhaps. Is it a pre-conceived notion that the social space is [Read more...]