Case studies

Pacific Building Ltd

PACIFIC are a small company with a big-name client list. By big, we mean BIG. McDonald’s, KFC, JD Wetherspoon, Bupa and the Gleneagles Hotel are just some of the companies who enjoy a fruitful relationship with Pacific Building, who have just 30-odd employees. Pacific, like many small to medium-sized organisations, desperately wanted an enhanced brand profile and a presence in the media – mainstream and industry-specific.

Pacific were justified in wishing to highlight the fact they were “leaning into the big picture”. But they were typical of smaller companies, in that they did not have the time, know-how or resources to actively pursue a full-blown media campaign.

WordMediaCo initiated an integrated strategy that drew attention to Pacific’s achievements and their admirable ethos of ”respect, fairness, collaboration, quality and a right first time approach to everything we do”. Public relations, media engagement and a programme of vigorous social media activity were the foundations of WordMediaCo’s strategy to place Pacific in the spotlight as one of the success stories of Scottish, if not United Kingdom, construction during one of the worst economic downturns the world has seen.

Pacific managing director Brian Gallacher stated: “WordMediaCo’s huge experience, know-how and powerful contacts gave us the outcome we wanted. From website to public relations and social media, our company’s message is being conveyed to our target audiences in a consistent and integrated manner.”

HC Skills International Ltd

HC Skills, who provide renowned clinical training programmes for medical professionals in 30 countries, were in a conundrum or two.

First, like Pacific, they wanted an enhanced brand profile and deeper media involvement. Second, they had purchased a high-end, bespoke website that included a host of complex features but was devoid of content. Problem No1 involved the regulatory, data protection and confidentiality requirements that affect the flow of information both within and from the medical sector. Problem No2 was to write to a website structure already in place.

Vast media experience and a light touch were the key ingredients. WordMediaCo’s unmatched know-how in target audience engagement, even in a regime of strict controls, and and our ability to apply a consistent, professional tone in message delivery were the cornerstones of a strategy that allowed HC Skills International to achieve their objectives. A discreet social media outreach was also thrown into the mix.

WordMediaCo also helped HC Skills – who are based at the Golden Jubilee National Hospital in Clydebank and have a satellite office in Madrid – to cement a prestigious partnership with the Royal College of Surgeons and to explore new business relations with corporations the United States.

Hc Skills CEO Diane Irvine acknowledged: “Without WordMediaCo’s unmatched experience and their innate media understanding, we would not have had a successful outcome. Social media, about which, if I am honest, I was dubious, has also given us an edge in a business sector that is in large part reluctant to engage with new communications platforms.

“We are looking forward to continuing our partnership with WordMediaCo who will, no doubt, continue to come up with creative approaches for the benefit of our product portfolio. Reputation is everything for our company, and we know it is in safe hands with WordMediaCo.”

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Who we are

Building a reputation: make sure the foundations are solid and aim high

WE at WordMediaCo are professionals with an innate understanding of mass communication and media.

Unrivalled experience in engaging with large audiences in coherent and relevant terms underpins our service.

We can ensure that your company’s website, blog and social media activities support your business objectives. Our communications values are unashamedly rooted in traditional principles because we believe that, however diverse the media sphere becomes, integrity and an adherence to time-honoured standards will continue to shine through.

In a rapidly changing technological world, the means of communications may evolve but the message should not. Meaningful connections with clients, stakeholders or the public have to be established and nurtured. We know how to build a reputation … on solid foundations.

We are also acutely aware that many organisations do not have – or underestimate – the time, energy and resources required to establish and maintain a positive online presence that embraces website, blog and social media activities.

WordMediaCo provide a service that takes care of all of these key aspects, leaving the day-to-day running of the business uninterrupted.

keyboard, pen, document

Communication tools: your audience is ready and waiting to receive your message

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Foursquare for business

Foursquare: check it out, then feel free to check in

FOURSQUARE is worth checking out – and worth keeping a weather eye on if you are in business. It is an addictive, fun little app – or an annoyance, depending on your point of view.

The principle behind it goes like this: go somewhere (with a smartphone, of course) and check in via the sat-nav-based app, thereby sharing the information. You can also add your opinion of your surroundings before you head off somewhere else.

Other people checking into places visited by you get to read your review and they can add their own views – all of which is then further sharable, and so on. Parks, rail stations, offices, even your favourite bus stop, can be places where you check in.

Sounds straightforward, doesn’t it? And, for the user, it is. For the location being reviewed, there should not be a problem, provided the reviews are positive. However, if any app embodies instant citizen power, it is Foursquare. That’s because no establishment is safe from a bad press from users. Restaurants, bars, tourist attractions, museums, cinemas, even august companies and institutions, are being reviewed – positively and negatively – all over the planet, and the majority of these organisations are not aware of it.

If you are a restaurant owner, whose business has just been described on Foursquare as “the worst restaurant I have visited in years”, wouldn’t you want to know about it?

Food for thought.

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co