Big noise: Twitter can amplify the impact of blog posts better than Facebook or LinkedIn
By DAVID BOYESTWITTER has the power to supercharge corporate message delivery in ways that other social media platforms just cannot match.
Yet many businesses use it only sparingly or not at all – a behavioural trait I put down to three factors: prejudice, a preoccupation with the over-hyped pulling power of its “big brother” Facebook and a desire to “lean into” LinkedIn’s “credibility” limelight.
Anti-Twitter sentiment frequently runs deeper than just the widespread dislike of the 140-character restriction on message size. Twitter is regularly criticised for being “boring”, “irrelevant”, “banal” or “not for business”.
Granted, Facebook is the “big beast” of social media, with more than a billion [Read more...]