Create a website that works – eight key ingredients

Hand draws with chalk on chalkboard, website layout, design, words stating "slider", "text", create a website tha works: eight key ingredients

The best-laid plans: make sure you have a clear idea before embarking on the design process
 
By DAVID BOYES

HOW to create a business website that WORKS is a tough trick to pull off.

The problem is that many organisations make a mess of website content and they become blinded by over-fussy functionality.

Whether it’s an all-singing, all-dancing e-commerce mega-production or a simple brochure design, [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

A few words about content

THE written word is often overlooked in the rush to embrace website pyrotechnics, yet it is the single most valuable tool available to organisations striving to secure or enhance brand reputation and performance through their online presence.

Statistical analysis shows that 99 per cent of all web communication is done by word, yet technical and functional wizardry have been allowed to elbow their way past eloquence and traditional communication values to claim a vaulted position from where they dazzle and win the attention of suggestible corporate executives who hold company purse strings.

All sensible evidence would suggest that to permit something as fundamental as language to become an afterthought worthy of only a meagre share of available budgets is irresponsible or foolish.

Yet this dismissive treatment of words prevails in many quarters, to the dismay of those who value language and use it professionally and who, despite having been kept out of the design-stage loop as often as not, are frequently called upon to chuck some words on to a website skeleton, months after its conception and in return for a pittance – because funding has been gobbled up almost in its entirety by the technical developers.

Why web developers outnumber content developers is a mystery.

It is widely accepted that media magnate Sumner Redstone is the man who coined the phrase “content is king” (although some say Bill Gates has that accolade).

Redstone was and is convinced that content is the only thing that will increase business, make a brand popular with the public, build sales and scorch a company name into the minds of millions.

More and more businesses – from small, start-ups to corporations that are held to be the best in their sector– have altered their marketing plans over the past decade to prioritise written or spoken messages, despite each new development in the world of technology.

From the creation of the internet to the establishment of cell phones and their increased capabilities, to Google, Facebook and Twitter, companies have learned that content is the one thing they must master in order to build their client list.

But the one problem that is still being dealt with is: What constitutes valuable content? Speak to us at WordMediaCo, and we’ll show you.

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

In the beginning, there is the word …

AS our name suggests, we believe in the power of words. Words can enhance or damage, communicate or confuse. Being able to use the right words in any given situation imparts credibility.

Words are key in the communications revolution that is currently unfolding – primarily on websites but also in social media. The internet is the public domain, websites and social media platforms are forms of publishing. If companies and other organisations are to maximise their presence in the digital domain, they need to harness the power of words.

WordMediaCo provide media consultancy services to corporate clients. Whether it’s public relations, website content, social media strategies or blogs, we nurture and protect hard-won reputations through concise, compelling communication.

Words are becoming more important than ever, as we start to witness Google’s new search engine optimisation model which will no longer rely as heavily on keyword chicanery and meta data manipulation. Instead, the emphasis is going to be on content – and fresh, organic content at that.

Organisations who are in the habit of putting a pile of keywords at the bottom of web pages and in their meta keywords tags in order to keep them at the top of the Google rankings are in for a nasty surprise.

Google wants relevance, quality and a good user experience. Make your content relevant and do the best you can to make it useful for a user. Keywords should be naturally placed in your content, not forced.

Organisations who value their reputation must realise that damage can be inflicted on their image if the information they disseminate online won’t cut the mustard. They also have to realise that social media activities and blogs are a key part of the mix, enhancing their Google ranking. Time, energy and other resources will have to be drawn upon to ensure that a prized brand identity is protected or enhanced and that the corporate message behind it continues to be fresh, vibrant and relevant.

WordMediaCo provide the highest quality content for new and existing websites, for blogs, for social media activities and for public relations campaigns. All our material is prepared by professionals with an innate understanding of the media and experience of mass communication.

We ensure that corporate organisations present themselves professionally, appropriately and in a way that enhances their image and reputation by giving them credibility through words that are relevant, compelling, engaging and consistent in tone and style. Credibility is the business.

See the light: if you want the power to shine through, your message has to be clear

 

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co