Create a website that works – eight key ingredients

Hand draws with chalk on chalkboard, website layout, design, words stating "slider", "text", create a website tha works: eight key ingredients

The best-laid plans: make sure you have a clear idea before embarking on the design process
 
By DAVID BOYES

HOW to create a business website that WORKS is a tough trick to pull off.

The problem is that many organisations make a mess of website content and they become blinded by over-fussy functionality.

Whether it’s an all-singing, all-dancing e-commerce mega-production or a simple brochure design, [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Get some emoji mojo on iOS

By DAVID BOYES

A NUMBER of my friends want to get some emoji mojo but they have experienced problems activating the feature on their iPhones.

So I’ve hastily put together a short, but perfectly formed, blog post to show you how to activate and use these colourful little characters within messages on your iOS device.

To those who have been living in a cave for the past few years, emojis are fun little pictures, [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Deliver more Twitter punch

Twitter can add punch like a boxer

Be a big-hitter: corporate messages on Twitter can now carry more impact

By DAVID BOYES
 

TWITTER has recently introduced changes that give users – primarily businesses – the ability to add more punch to their corporate message.

For those with a bit of ring craft and a desire to score some new points with their target audience, now is the time to act because these new features are going to be forced on all account holders in the near future.

This short guide covers the changes that matter and what they mean for organisations who use the micro-blogging platform in their social media marketing mix.

The latest developments – introduced last month – concern Twitter account profiles. The new features allow users to portray themselves or their organisations in a more visual way, making it possible for them to create something resembling a welcome page for new and existing customers.

The most significant alteration is the addition of a header image to complement the previously existing user photo. Bearing in mind the old saying that a picture is worth a thousand words, this is good news (especially in light of Twitter’s 140-character limit) for those who wish to punch their weight in the social media ring.

[Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Instagram and me

WORDMEDIACO founder and director David Boyes loves photo-sharing app Instagram, primarily as a hobby and occasionally for business purposes.

He writes: “I have a longstanding love of photography, whether recreational for my own pleasure or viewing the works of professionals. Despite all the advances in picture-taking, I am fascinated more by black and white images than by colour ones. All these shots were taken by me, only ever on an iPhone 4s. My pictures are available in my gallery at: instacanv.as/davidgboyes.” [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Foursquare for business

Foursquare: check it out, then feel free to check in

FOURSQUARE is worth checking out – and worth keeping a weather eye on if you are in business. It is an addictive, fun little app – or an annoyance, depending on your point of view.

The principle behind it goes like this: go somewhere (with a smartphone, of course) and check in via the sat-nav-based app, thereby sharing the information. You can also add your opinion of your surroundings before you head off somewhere else.

Other people checking into places visited by you get to read your review and they can add their own views – all of which is then further sharable, and so on. Parks, rail stations, offices, even your favourite bus stop, can be places where you check in.

Sounds straightforward, doesn’t it? And, for the user, it is. For the location being reviewed, there should not be a problem, provided the reviews are positive. However, if any app embodies instant citizen power, it is Foursquare. That’s because no establishment is safe from a bad press from users. Restaurants, bars, tourist attractions, museums, cinemas, even august companies and institutions, are being reviewed – positively and negatively – all over the planet, and the majority of these organisations are not aware of it.

If you are a restaurant owner, whose business has just been described on Foursquare as “the worst restaurant I have visited in years”, wouldn’t you want to know about it?

Food for thought.

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co