Create a website that works – eight key ingredients

Hand draws with chalk on chalkboard, website layout, design, words stating "slider", "text", create a website tha works: eight key ingredients

The best-laid plans: make sure you have a clear idea before embarking on the design process
 
By DAVID BOYES

HOW to create a business website that WORKS is a tough trick to pull off.

The problem is that many organisations make a mess of website content and they become blinded by over-fussy functionality.

Whether it’s an all-singing, all-dancing e-commerce mega-production or a simple brochure design, [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co

Can you pin cash to your bottom line?

Yellow pin on green wall, Pinterest business strategy

By DAVID BOYES

PINTEREST is attracting increasing interest in the United Kingdom in the wake of its barn-storming success in the United States, where it is fast becoming a “must-have” component in social media marketing strategies.

So should all businesses pin their hopes on this photograph-sharing platform that has the ability to visually showcase your brand and communicate messages about your company?

The answer to this Pinterest business strategy question is yes and no.

Organisations selling products that are eye-catching or who operate in niche or special-interest markets are the ones that stand to gain the most from this new medium, it would appear.

However, companies selling services, such as consultancies, will, in my opinion, struggle to reap any [Read more...]

©WordMediaCo Ltd. If you wish to reproduce or translate this article, you may do so, provided you add the following credit: This article was written by David Boyes. He is a media consultant and trainer who empowers businesses to use social media more strategically. For more information visit: http://www.wordmedia.co